During my tenure at Kenwood Experiences I had the pleasure of working with a team of 2 designers, 2 creative directors in building the backdrop and full experience of the HP's annual sales kick-off. Below is a full explanation of our case study.

BUSINESS PROBLEM

HP’s Enterprise sales team was operating more in silos than as a team. At an annual event bringing together 6,000+ salespeople from around the world, HP asked Kenwood to bring its brand story to life in a way that would resonate emotionally with all the different sales verticals. We needed to give them a sense of shared identity and communicate that working together would yield tangible benefits for all.

INSIGHT & SOLUTION  

Kenwood made sure the venue, divided by pillars, felt inclusive to all 6,000 people in attendance. All visual elements reinforced HP’s supplied theme, “ONE: Team. Way. Mission.” The audience faced a heroically sized “ONE” that adjoined a huge scenic element with the theme. As the show started, the themed element traveled slowly from left to right, while the drape on stage left and right also moved to reveal a vast and visually continuous canvas for messaging and imagery. The overall effect reinforced the spirit of “one-ness” by creating a seamless media experience across 220’ of FP screen. 

The opener used HP employees from around the world, all recorded online, to create a larger-than-life, but still personalized metaphor for the tremendous power a unified HP can bring to bear on the marketplace. Adding to the inclusive vibe was a Kenwood-designed interactive platform allowing audience members to ask questions of presenters via SMS, IM, and email and get answers in real time. From the host executive’s widescreen presentation to a video revealing the destination of Winner’s Summit, it delivered a consistent, genuinely inspiring experience for the audience. 

During the opener we implemented a mountaineering theme with pictures from top outdoor photographers, which created a larger than life experience and made the audience truly feel like they we're on the mountain top.

RESULTS

Participants walked away with a clear sense of shared destiny, and the foundation was laid for a more collaborative and successful company-wide sales program.